Class 35: Advertising
Nice Classification services class, NCL 13-2026.
Class heading
Advertising; business management, organization and administration; office functions
Explanatory note
Class 35 includes mainly services involving business management, operation, organization and administration of a commercial or industrial enterprise, as well as advertising, marketing and promotional services. For the purposes of classification, the sale of goods is not considered to be a service.
This class includes, in particular:
- the bringing together, for the benefit of others, of a variety of goods, excluding the transport thereof, enabling customers to conveniently view and purchase those goods; such services may be provided by retail stores, wholesale outlets, through vending machines, mail order catalogues or by means of electronic media, for example, through websites or television shopping programmes
- advertising, marketing and promotional services, for example, distribution of samples, development of advertising concepts, writing and publication of publicity texts
- shop window dressing
- public relations services
- production of teleshopping programmes
- organization of trade fairs and exhibitions for commercial or advertising purposes
- search engine optimization for sales promotion
- commercial assistance services, for example, personnel recruitment, negotiation of business contracts for others, cost price analysis, import-export agency services
- administration services relating to business transactions and financial records, for example, book-keeping, drawing up of statements of accounts, business and financial auditing, business appraisals, tax preparation and filing services
- commercial administration of the licensing of the goods and services of others
- services consisting of the registration, transcription, composition, compilation or systematization of written communications and registrations, and also the compilation of mathematical or statistical data
- office functions, for example, appointment scheduling and reminder services, data search in computer files for others, computerized file management, telephone switchboard services
This class does not include, in particular:
- financial services, for example, financial analysis, financial management, financial sponsorship (Class 36)
- real estate management (Class 36)
- stock brokerage services (Class 36)
- transportation logistics (Class 39)
- energy auditing (Class 42)
- graphic design of promotional materials (Class 42)
- legal services in relation to the negotiation of contracts for others (Class 45)
- licensing of intellectual property, legal administration of licences, copyright management (Class 45)
- registration of domain names (Class 45)
Common terms in Class 35
A sample of official terms from the WIPO alphabetical list. Search the full list in the Nice Class Finder.
- advertising
- advertising agency services
- advertising by mail order
- auctioneering
- bill-posting
- book-keeping
- business appraisals
- business auditing
- business inquiries
- business investigations
- business partnership search
- business research
- commercial lobbying services
- compilation of statistics
- computerized file management
- cost price analysis
- demonstration of goods
- direct mail advertising
- distribution of samples
- economic forecasting
- employment agency services
- financial auditing
- gift registry services
- influencer marketing
- interim business management
- invoicing
- lead generation services
- market studies
- marketing
- marketing research
Indicative only. Classification and specifications should be confirmed by an attorney before filing. This is general information, not legal advice.